Your guide to all things digital marketing Digital marketing is: • Engaging • Effective • Cost-efficient But let’s get real — while there are virtually endless opportunities for what you can do with digital marketing, it can be confusing and hard to figure out where to start. And with all of the digital jargon flying … Continued
When the COVID-19 pandemic forced many businesses to close their doors last spring, many of us sprung into action providing any support we could — ordering extra takeout from local eateries, buying gift cards online, showing our support through social media. The Delhi Downtown Development Authority (DDA), one of BCP’s MVP clients, decided to support … Continued
This past year, BCP had the honor of working with CASE Credit Union to create content for their ongoing #EmployeeSpotlight campaign. BCP shot a series of videos of various across CASE’s branch locations. We asked employees what they do, why they’re passionate about their jobs and fun get-to-know-you questions. We leveraged the video interviews into … Continued
What you say about your brand online is important for your organization’s success. Equally as important is what others say about you. Approximately 72 percent of consumers trust online reviews as much as recommendations from friends and family. Fifteen percent of online users always check reviews, and four out of five consumers have reversed a … Continued
In the world of social media marketing, it may seem like you need to sell drool-worthy donuts or cute athletic wear to generate followers or see results. But CASE Credit Union’s digital marketing strategy is proof that social media success is about much more than just pretty pictures. Over the past year, BCP has had … Continued
This year, Instagram became the fastest-growing social media channel, reaching one billion daily users and envy-worthy growth rates. This booming platform relies on stunning, interactive images and a slew of hashtags to generate social communities and movements that span across the country and the world. Brands like Airbnb, Tesla, and Nike use Instagram to tell … Continued
BCP is proud to announce that we are launching our very own podcast. From the Green Couch will cover all things creative advertising through the eyes of a small-but-mighty agency. Two members of our digital team, Kylie and Catherine, will be your hosts, interviewing BCP team members and guests on industry trends, best practices for … Continued
The F8 conference is one of the most important social media conferences around. Whether you tuned in, had the privilege of going (jealous), are just now reading about it, or have no idea what we’re talking about (it’s hard to keep up on all the changes) we’re here to give you a quick recap. The … Continued
Each year, the Michigan State University College of Engineering hosts an all-day engineering extravaganza where students from all majors in the college can show off their senior capstone projects. The students partner with real companies—including big wigs like Amazon, Dow, Union Pacific, Ford, and more—to solve real-life engineering conundrums and get a taste for what … Continued
You may have noticed that we have a little extra spring in our step this year. Well, bring out your party hats because we’re celebrating our 25th anniversary! And you’re invited to the (social media) partay. In lieu of gifts, please share a memory about your experience with us on social media by using #bcpturns25. … Continued