When the COVID-19 pandemic forced many businesses to close their doors last spring, many of us sprung into action providing any support we could — ordering extra takeout from local eateries, buying gift cards online, showing our support through social media. The Delhi Downtown Development Authority (DDA), one of BCP’s MVP clients, decided to support … Continued
Finding a new channel for alumni engagement For many marketers, the shut-down in the spring forced us to be more creative, strategic and agile than we ever had before. How do you create and engage an online-only community? How do you cut through the noise of and endless social media stream? The Michigan State University … Continued
He’s the newest member of our growing digital team! Joel came to us fresh off the graduation stage from Michigan State University’s Broad College of Business. Don’t let his age fool you. He spent his undergraduate years interning with several local businesses building digital strategies for local small businesses. He’s not afraid to get deep … Continued
In case you missed the memo, #bcpturns25 this year! We wanted to take this opportunity to walk our old friends down logo memory lane and share an interesting story with our new friends, too. Our first official BCP logo was designed in 1999 by one of our former graphic designers, Kelly Hansen. Rumor has it … Continued