25 years. 25 cookies.

You may have noticed that we have a little extra spring in our step this year. Well, bring out your party hats because we’re celebrating our 25th anniversary! And you’re invited to the (social media) partay. In lieu of gifts, please share a memory about your experience with us on social media by using #bcpturns25. … Continued

Our long relationship with Michigan Apples

Turning 25 has made us extra nostalgic about the old days. Especially when we think about the clients who have been with us for years and years. We first started working with Michigan Apples 20 years ago. Since then, we’ve worked with them on everything from newspaper ads, posters, and pamphlets, to large-scale ad campaigns, … Continued

Reimagining a nursing college magazine

Last year, we began working with the Grand Valley State University Kirkhof College of Nursing (KCON) to help reimagine one of their biggest projects. Each year, they publish a magazine, that is responsible for informing alumni, engaging prospective students, alluring potential faculty, and wowing the movers and shakers in the national nursing community. KCON was … Continued

Jingle bells rock

We’ve been snowing and blowing up bushels of fun at the BCP office. Did you receive your BCP Holiday card yet? We hope it brought you a laugh (or two…or four) and that it graces your office/tree/car/water cooler for the duration of the holiday season. We have so much fun designing our annual gifts and … Continued

MSU Accounting Newsletter: A sneak-peek into our creative process

How do we show the future of accounting education, when it hasn’t even happened yet? The Department of Accounting and Information Systems at MSU wanted to take their annual newsletter to the next level. The world of accounting is changing fast, which means programs like MSU’s need to stay competitive as they educate the next … Continued

MSU AgBioResearch tackles food issues

Food. Whether it’s eating, choosing, preparing or daydreaming about it, food takes up a lot of time in our days and space in our brains. And it doesn’t help that we’re so inundated with food information, it’s hard to know what advice to follow. Enter the latest issue of Futures, the magazine of Michigan State … Continued

Branding From the Inside Out

Your staff knows something’s up. There are more meetings than usual, agency types are walking in with presentation pieces, and rumors are floating around about a new logo or maybe even a new name. Your employees may not say anything, but they’ve noticed. They may have concerns about what’s going on and what it means … Continued

Retargeting and Why Your Brand Needs It

“This crock pot I was looking at keeps following me around, it’s the weirdest thing,” my client said. I proceeded to ask, “so, did you buy it?” His answer, like many online users, “yes, I purchased the item.” “Mission accomplished,” I said! It’s not a coincidence; these ads follow shoppers around- it’s called retargeting. And … Continued