CASE Credit Union: A case study in social media success

In the world of social media marketing, it may seem like you need to sell drool-worthy donuts or cute athletic wear to generate followers or see results. But CASE Credit Union’s digital marketing strategy is proof that social media success is about much more than just pretty pictures. Over the past year, BCP has had … Continued

How to help your brand shine on Instagram

This year, Instagram became the fastest-growing social media channel, reaching one billion daily users and envy-worthy growth rates. This booming platform relies on stunning, interactive images and a slew of hashtags to generate social communities and movements that span across the country and the world. Brands like Airbnb, Tesla, and Nike use Instagram to tell … Continued

Making your web content accessible to everyone

Over the past few years, you may have heard industry leaders murmuring about ADA or Section 508 compliance. Whether you’re an old pro at the ins and outs of compliance or a total newbie, we’ve got you covered. Here’s a brief guide to help you understand what ADA compliance entails and why your business should … Continued

25 years. 25 cookies.

You may have noticed that we have a little extra spring in our step this year. Well, bring out your party hats because we’re celebrating our 25th anniversary! And you’re invited to the (social media) partay. In lieu of gifts, please share a memory about your experience with us on social media by using #bcpturns25. … Continued

Not using social media yet? Up your game by downloading this.

So you know social media marketing is crucial for your brand, but maybe you don’t have time/interest/know-how in how to actually get it done. We’ll help you take the first step. We’ve created this quick guide to help you define who you want to talk to and what you want to tell them about your … Continued

Welcome to our new digital marketing interns

Meet Nareh. (Nah-deh). Don’t worry, she’ll forgive if you can’t say it right the first time. Nareh loves following online trends in a constantly evolving digital world. At the office, she takes social media photos for our clients, schedules posts, and counts how many times a day her fellow BCPers stop by the front desk … Continued

Client Collaboration: Kylie presents at national conference with L.O. Eye Care

This past November, Kylie Rogers-Strahan traveled down to New Orleans to present at the American Academy of Ophthalmology’s national conference. No, Kylie doesn’t lead a double life as an ophthalmologist. But eye care practices, just like any other business, can benefit from smart, strategic social media marketing. She traveled with L.O. Eye Care’s Lisa Rentz, … Continued

Creating a Digital Marketing Plan

Everyone knows you need a business plan, yet many forget about a strong marketing plan that incorporates both traditional and digital marketing. According to the Managing Digital Marketing study by Smart Insights, 44 percent of brands don’t have a defined digital plan integrated into their overall marketing plan. In an ever-changing digital landscape, success in … Continued

GLFB Website

The Power of Digital

Food bank’s online donations increased 50 percent The Greater Lansing Food Bank’s holiday envelope campaign is its single largest fundraising effort each year. And for 20-plus years, BCP has been proud to partner with the GLFB, developing the campaign’s creative and the media strategy. This year, we really beefed up the digital—thank you, Kylie, our … Continued