Fries and ketchup, donuts and coffee, peanut butter and jelly – there are a lot of great partnerships out there, but we think the best is the kind of partnership we have with our clients. It’s what we’re most proud of in our work, and it’s the key to our success for nearly 30 years. … Continued
Here at BCP, we see summer as a great time to reconnect with our friends and family and recharge so we’re at our creative best. If you’re getting one of our auto responses on email, here’s what we’re probably doing: Jeff “I love to fish in the evening, and into the night. The stars out … Continued
When it comes to designing your marketing materials, there’s no single answer or formula. From business cards to websites, magazines to digital ads, our standout creatives Tim and Carly are your partners in creating the best design for your needs. But even with graphic design being personalized, our designers have some thoughts on their favorite … Continued
The last bit of snow has melted in Michigan and the signs of spring are in the air! You might be tackling spring cleaning around the house or your office, but are you tidying up your digital spaces? Take some time to clean up your digital presence personally and professionally with these helpful tips: Audit … Continued
To wrap up Women’s History Month, learn more about the fantastic women that make up our BCP team – Carly Aldridge, Nicole Klisch, Patty Elliott, and Sam Troutman! What led you to your role at BCP? C: I knew shortly after graduating from college that I wanted to end up in an agency setting … Continued
We believe in hard work here at BCP (it’s even one of our Playground Rules), but at the end of the day, we’re all people with families, commitments, and lives to go home to. As we’re all connected to our smart devices and have access to email, social media, and our work 24/7, it can … Continued
Your guide to all things digital marketing Digital marketing is: • Engaging • Effective • Cost-efficient But let’s get real — while there are virtually endless opportunities for what you can do with digital marketing, it can be confusing and hard to figure out where to start. And with all of the digital jargon flying … Continued
When the COVID-19 pandemic forced many businesses to close their doors last spring, many of us sprung into action providing any support we could — ordering extra takeout from local eateries, buying gift cards online, showing our support through social media. The Delhi Downtown Development Authority (DDA), one of BCP’s MVP clients, decided to support … Continued
Finding a new channel for alumni engagement For many marketers, the shut-down in the spring forced us to be more creative, strategic and agile than we ever had before. How do you create and engage an online-only community? How do you cut through the noise of and endless social media stream? The Michigan State University … Continued
He’s the newest member of our growing digital team! Joel came to us fresh off the graduation stage from Michigan State University’s Broad College of Business. Don’t let his age fool you. He spent his undergraduate years interning with several local businesses building digital strategies for local small businesses. He’s not afraid to get deep … Continued