Design Trends We Love, and Trends We Love to Hate

When it comes to designing your marketing materials, there’s no single answer or formula. From business cards to websites, magazines to digital ads, our standout creatives Tim and Carly are your partners in creating the best design for your needs. But even with graphic design being personalized, our designers have some thoughts on their favorite … Continued

laptop graphic with "spring cleaning" on the screen

Spring Cleaning Your Digital Presence

The last bit of snow has melted in Michigan and the signs of spring are in the air! You might be tackling spring cleaning around the house or your office, but are you tidying up your digital spaces? Take some time to clean up your digital presence personally and professionally with these helpful tips:  Audit … Continued

Carly, Patty, Nicole, and Sam

Meet the Women of BCP!

To wrap up Women’s History Month, learn more about the fantastic women that make up our BCP team – Carly Aldridge, Nicole Klisch, Patty Elliott, and Sam Troutman!   What led you to your role at BCP? C: I knew shortly after graduating from college that I wanted to end up in an agency setting … Continued

Funny cartoon brain and heart characters meditating. Balance of logic and feeling concept. Vector flat illustration isolated on white background

Handle with (Self) Care

We believe in hard work here at BCP (it’s even one of our Playground Rules), but at the end of the day, we’re all people with families, commitments, and lives to go home to. As we’re all connected to our smart devices and have access to email, social media, and our work 24/7, it can … Continued

New to digital marketing? Don’t fret.

Your guide to all things digital marketing Digital marketing is: • Engaging    • Effective    • Cost-efficient  But let’s get real — while there are virtually endless opportunities for what you can do with digital marketing, it can be confusing and hard to figure out where to start. And with all of the digital jargon flying … Continued

The DDA “Back to Business” Digital Marketing Program  

When the COVID-19 pandemic forced many businesses to close their doors last spring, many of us sprung into action providing any support we could — ordering extra takeout from local eateries, buying gift cards online, showing our support through social media.  The Delhi Downtown Development Authority (DDA), one of BCP’s MVP clients, decided to support … Continued

Go Green. Go Live!

Finding a new channel for alumni engagement For many marketers, the shut-down in the spring forced us to be more creative, strategic and agile than we ever had before. How do you create and engage an online-only community? How do you cut through the noise of and endless social media stream?  The Michigan State University … Continued

Meet Joel.

He’s the newest member of our growing digital team! Joel came to us fresh off the graduation stage from Michigan State University’s Broad College of Business. Don’t let his age fool you. He spent his undergraduate years interning with several local businesses building digital strategies for local small businesses.  He’s not afraid to get deep … Continued

#EmployeeSpotlight campaign drives user engagement

This past year, BCP had the honor of working with CASE Credit Union to create content for their ongoing #EmployeeSpotlight campaign. BCP shot a series of videos of various across CASE’s branch locations. We asked employees what they do, why they’re passionate about their jobs and fun get-to-know-you questions. We leveraged the video interviews into … Continued

Stories That Last a Lifetime: Traditional Media in a Digital Media Age

In a world of bite-sized tweets, on-the-go scrolling, and ever-shifting digital media trends are traditional media still relevant? In this episode, we chatted with Paula Davenport, editor of Spartan magazine at Michigan State University. Paula has more than 40 years of experience in the journalism and strategic communication worlds and has seen firsthand how the … Continued