The last bit of snow has melted in Michigan and the signs of spring are in the air! You might be tackling spring cleaning around the house or your office, but are you tidying up your digital spaces? Take some time to clean up your digital presence personally and professionally with these helpful tips: Audit … Continued
This past year, BCP had the honor of working with CASE Credit Union to create content for their ongoing #EmployeeSpotlight campaign. BCP shot a series of videos of various across CASE’s branch locations. We asked employees what they do, why they’re passionate about their jobs and fun get-to-know-you questions. We leveraged the video interviews into … Continued
In the world of social media marketing, it may seem like you need to sell drool-worthy donuts or cute athletic wear to generate followers or see results. But CASE Credit Union’s digital marketing strategy is proof that social media success is about much more than just pretty pictures. Over the past year, BCP has had … Continued
This year, Instagram became the fastest-growing social media channel, reaching one billion daily users and envy-worthy growth rates. This booming platform relies on stunning, interactive images and a slew of hashtags to generate social communities and movements that span across the country and the world. Brands like Airbnb, Tesla, and Nike use Instagram to tell … Continued
The F8 conference is one of the most important social media conferences around. Whether you tuned in, had the privilege of going (jealous), are just now reading about it, or have no idea what we’re talking about (it’s hard to keep up on all the changes) we’re here to give you a quick recap. The … Continued
You may have noticed that we have a little extra spring in our step this year. Well, bring out your party hats because we’re celebrating our 25th anniversary! And you’re invited to the (social media) partay. In lieu of gifts, please share a memory about your experience with us on social media by using #bcpturns25. … Continued
So you know social media marketing is crucial for your brand, but maybe you don’t have time/interest/know-how in how to actually get it done. We’ll help you take the first step. We’ve created this quick guide to help you define who you want to talk to and what you want to tell them about your … Continued
We’ve been snowing and blowing up bushels of fun at the BCP office. Did you receive your BCP Holiday card yet? We hope it brought you a laugh (or two…or four) and that it graces your office/tree/car/water cooler for the duration of the holiday season. We have so much fun designing our annual gifts and … Continued
This past November, Kylie Rogers-Strahan traveled down to New Orleans to present at the American Academy of Ophthalmology’s national conference. No, Kylie doesn’t lead a double life as an ophthalmologist. But eye care practices, just like any other business, can benefit from smart, strategic social media marketing. She traveled with L.O. Eye Care’s Lisa Rentz, … Continued
Everyone knows you need a business plan, yet many forget about a strong marketing plan that incorporates both traditional and digital marketing. According to the Managing Digital Marketing study by Smart Insights, 44 percent of brands don’t have a defined digital plan integrated into their overall marketing plan. In an ever-changing digital landscape, success in … Continued