New to digital marketing? Don’t fret.

Your guide to all things digital marketing Digital marketing is: • Engaging    • Effective    • Cost-efficient  But let’s get real — while there are virtually endless opportunities for what you can do with digital marketing, it can be confusing and hard to figure out where to start. And with all of the digital jargon flying … Continued

The DDA “Back to Business” Digital Marketing Program  

When the COVID-19 pandemic forced many businesses to close their doors last spring, many of us sprung into action providing any support we could — ordering extra takeout from local eateries, buying gift cards online, showing our support through social media.  The Delhi Downtown Development Authority (DDA), one of BCP’s MVP clients, decided to support … Continued

Go Green. Go Live!

Finding a new channel for alumni engagement For many marketers, the shut-down in the spring forced us to be more creative, strategic and agile than we ever had before. How do you create and engage an online-only community? How do you cut through the noise of and endless social media stream?  The Michigan State University … Continued

Meet Joel.

He’s the newest member of our growing digital team! Joel came to us fresh off the graduation stage from Michigan State University’s Broad College of Business. Don’t let his age fool you. He spent his undergraduate years interning with several local businesses building digital strategies for local small businesses.  He’s not afraid to get deep … Continued

#EmployeeSpotlight campaign drives user engagement

This past year, BCP had the honor of working with CASE Credit Union to create content for their ongoing #EmployeeSpotlight campaign. BCP shot a series of videos of various across CASE’s branch locations. We asked employees what they do, why they’re passionate about their jobs and fun get-to-know-you questions. We leveraged the video interviews into … Continued

Stories That Last a Lifetime: Traditional Media in a Digital Media Age

In a world of bite-sized tweets, on-the-go scrolling, and ever-shifting digital media trends are traditional media still relevant? In this episode, we chatted with Paula Davenport, editor of Spartan magazine at Michigan State University. Paula has more than 40 years of experience in the journalism and strategic communication worlds and has seen firsthand how the … Continued

Say hello to Nicole!

She’s a fast-paced problem-solver with a heart of gold. As our new account coordinator, Nicole assists the account executives with day-to-day client communication and project management and is diving into the world of integrated marketing strategy.  Nicole came to us from the insurance world where she masterfully managed a full plate of business accounts and … Continued

The best way to spread holiday cheer

Is kazooing loud for all to hear! Has your mailbox been graced with our special holiday gift yet?  Repeat the sounding joy with the smooth, comforting sounds of the BCP 2020x, our custom-designed holiday kazoo. Perfect for a memorable Christmas carol solo, causing treble at your office holiday party and striking just the right tone … Continued

“Authentic” Marketing: Influencer Marketing on the Local Level

Ever felt tempted to buy something because you saw someone on Instagram rocking it? It’s called influencer marketing and it’s completely transforming the way brands reach and market to individual segments of their target audience. Brooke Cummings, aka My Casual Mom, is a Lansing-area lifestyle blogger and social media influencer for several local and national … Continued

These geofencing ads are pun-believable!

This past summer, the Holt Farmers Market was looking for a new way to increase awareness and boost foot traffic. In years past, the farmers market team relied heavily on billboards. While they were satisfied with their results overall, they were searching for a more targeted approach to generate even more buzz and track direct … Continued