Over the past few years, you may have heard industry leaders murmuring about ADA or Section 508 compliance. Whether you’re an old pro at the ins and outs of compliance or a total newbie, we’ve got you covered. Here’s a brief guide to help you understand what ADA compliance entails and why your business should … Continued
Each year, the Michigan State University College of Engineering hosts an all-day engineering extravaganza where students from all majors in the college can show off their senior capstone projects. The students partner with real companies—including big wigs like Amazon, Dow, Union Pacific, Ford, and more—to solve real-life engineering conundrums and get a taste for what … Continued
You may have noticed that we have a little extra spring in our step this year. Well, bring out your party hats because we’re celebrating our 25th anniversary! And you’re invited to the (social media) partay. In lieu of gifts, please share a memory about your experience with us on social media by using #bcpturns25. … Continued
Turning 25 has made us extra nostalgic about the old days. Especially when we think about the clients who have been with us for years and years. We first started working with Michigan Apples 20 years ago. Since then, we’ve worked with them on everything from newspaper ads, posters, and pamphlets, to large-scale ad campaigns, … Continued
Last year, we began working with the Grand Valley State University Kirkhof College of Nursing (KCON) to help reimagine one of their biggest projects. Each year, they publish a magazine, that is responsible for informing alumni, engaging prospective students, alluring potential faculty, and wowing the movers and shakers in the national nursing community. KCON was … Continued
So you know social media marketing is crucial for your brand, but maybe you don’t have time/interest/know-how in how to actually get it done. We’ll help you take the first step. We’ve created this quick guide to help you define who you want to talk to and what you want to tell them about your … Continued
Meet Nareh. (Nah-deh). Don’t worry, she’ll forgive if you can’t say it right the first time. Nareh loves following online trends in a constantly evolving digital world. At the office, she takes social media photos for our clients, schedules posts, and counts how many times a day her fellow BCPers stop by the front desk … Continued
We’ve been snowing and blowing up bushels of fun at the BCP office. Did you receive your BCP Holiday card yet? We hope it brought you a laugh (or two…or four) and that it graces your office/tree/car/water cooler for the duration of the holiday season. We have so much fun designing our annual gifts and … Continued
Few people wear as many professional hats, and wear them as well, as Ginnie Perry. Backed by a razor-sharp wit and a well-seasoned set of marketing chops, Ginnie is the type of marketer that knows you better than you know yourself. For her 19 years as an account executive and lead copywriter, she has found … Continued
This past November, Kylie Rogers-Strahan traveled down to New Orleans to present at the American Academy of Ophthalmology’s national conference. No, Kylie doesn’t lead a double life as an ophthalmologist. But eye care practices, just like any other business, can benefit from smart, strategic social media marketing. She traveled with L.O. Eye Care’s Lisa Rentz, … Continued