The new kid on the BCP block

Meet Carly, our newest graphic designer.  Carly adds a feminine touch and a fresh perspective to our design team. Mastering the latest design trend and seeing it in action is the spice of her life. She came to us from Datapak Services Corporation in Howell where she illustrated designs and branding elements for retail swag, … Continued

A fresh look at the Michigan Apples harvest guide

We’ve worked with Michigan Apples for more than 20 years on everything from newspaper ads, posters, and pamphlets, to large-scale ad campaigns, educational guides, publications, and annual reports. We’ve also worked with them on brand overhauls, including small tweaks every few years to keep the brand fresh and engaging. Each year, one of our favorite … Continued

DIY marketing for your side hustle

In this episode, we’ll learn more about the art of the side hustle and how to attract and engage new clients. We chatted with Ashley Keimach, manager of member engagement at the Michigan Chamber of Commerce and side hustle extraordinaire (all hail the queen), about how her tips and tricks for launching a successful side … Continued

Unicorn tears and other digital marketing challenges: Reputation management

Hear from our digital team about online reputation management, what it is, and why it’s important to help your business survive and thrive in the digital marketplace. Check out our FREE online reputation analysis here! For more, visit Follow us on Facebook, Twitter, LinkedIn or Instagram.

Netflix and just chilling out: Work-life balance @ BCP

Our host Kylie Rogers-Strahan chats with our creative director, Tim Mulvaney, and our copywriter/digital specialist, Catherine Ferland, about the challenges and triumphs of juggling professional responsibilities with kids, home ownership, sleep and the other outside responsibilities that compete for our attention. For more, visit Follow us on Facebook, Twitter, LinkedIn or Instagram.

Reputation Management: How BCP can help you improve customer relations

What you say about your brand online is important for your organization’s success. Equally as important is what others say about you. Approximately 72 percent of consumers trust online reviews as much as recommendations from friends and family. Fifteen percent of online users always check reviews, and four out of five consumers have reversed a … Continued

MSU HealthTeam Geofencing Case Study

If you’ve chatted with any member of our digital team over the past few months, you’ve probably heard us rave about geofencing Geofencing is the most advanced location-based mobile advertising technology in common use today. This technology targets users in specific geographic locations using smartphone GPS signals (which is easier than you’d think considering more … Continued

A new BCPer has joined the ranks!

  Meet Kayla. She’s our new digital specialist (and master holiday decorator). Her expertise in all-things-digital combined with her can-do attitude make Kayla a formidable force for any digital marketing challenge. Kayla graduated from Michigan State University’s advertising management program. Her early training included building a digital marketing strategy for a local fitness studio, Yoga … Continued

Have you heard the latest “From the Green Couch?”

We spoke with Barry Demp, business coach extraordinaire, about building successful habits, taking advantage of strengths and weaknesses, finding life balance, and how you can put Barry’s success best practices to the test in your workspace. Take a listen to this two-part interview, and you’ll hear stories about Barry’s 26-year career of coaching thousands of … Continued

From The Green Couch – Episode 5 – Bob Olson, Voice-over Professional

Kylie and Catherine dive into the world of audio voice-over production with Bob Olson of They discover Bob’s personal journey through his field of expertise and learn about the ins and outs of the voice-over business. For more, visit Follow us on Facebook, Twitter, LinkedIn or Instagram.