Say hello to Nicole!

She’s a fast-paced problem-solver with a heart of gold. As our new account coordinator, Nicole assists the account executives with day-to-day client communication and project management and is diving into the world of integrated marketing strategy.  Nicole came to us from the insurance world where she masterfully managed a full plate of business accounts and … Continued

The best way to spread holiday cheer

Is kazooing loud for all to hear! Has your mailbox been graced with our special holiday gift yet?  Repeat the sounding joy with the smooth, comforting sounds of the BCP 2020x, our custom-designed holiday kazoo. Perfect for a memorable Christmas carol solo, causing treble at your office holiday party and striking just the right tone … Continued

“Authentic” Marketing: Influencer Marketing on the Local Level

Ever felt tempted to buy something because you saw someone on Instagram rocking it? It’s called influencer marketing and it’s completely transforming the way brands reach and market to individual segments of their target audience. Brooke Cummings, aka My Casual Mom, is a Lansing-area lifestyle blogger and social media influencer for several local and national … Continued

These geofencing ads are pun-believable!

This past summer, the Holt Farmers Market was looking for a new way to increase awareness and boost foot traffic. In years past, the farmers market team relied heavily on billboards. While they were satisfied with their results overall, they were searching for a more targeted approach to generate even more buzz and track direct … Continued

The new kid on the BCP block

Meet Carly, our newest graphic designer.  Carly adds a feminine touch and a fresh perspective to our design team. Mastering the latest design trend and seeing it in action is the spice of her life. She came to us from Datapak Services Corporation in Howell where she illustrated designs and branding elements for retail swag, … Continued

A fresh look at the Michigan Apples harvest guide

We’ve worked with Michigan Apples for more than 20 years on everything from newspaper ads, posters, and pamphlets, to large-scale ad campaigns, educational guides, publications, and annual reports. We’ve also worked with them on brand overhauls, including small tweaks every few years to keep the brand fresh and engaging. Each year, one of our favorite … Continued

DIY marketing for your side hustle

In this episode, we’ll learn more about the art of the side hustle and how to attract and engage new clients. We chatted with Ashley Keimach, manager of member engagement at the Michigan Chamber of Commerce and side hustle extraordinaire (all hail the queen), about how her tips and tricks for launching a successful side … Continued

Unicorn tears and other digital marketing challenges: Reputation management

Hear from our digital team about online reputation management, what it is, and why it’s important to help your business survive and thrive in the digital marketplace. Check out our FREE online reputation analysis here! For more, visit Follow us on Facebook, Twitter, LinkedIn or Instagram.

Netflix and just chilling out: Work-life balance @ BCP

Our host Kylie Rogers-Strahan chats with our creative director, Tim Mulvaney, and our copywriter/digital specialist, Catherine Ferland, about the challenges and triumphs of juggling professional responsibilities with kids, home ownership, sleep and the other outside responsibilities that compete for our attention. For more, visit Follow us on Facebook, Twitter, LinkedIn or Instagram.

Reputation Management: How BCP can help you improve customer relations

What you say about your brand online is important for your organization’s success. Equally as important is what others say about you. Approximately 72 percent of consumers trust online reviews as much as recommendations from friends and family. Fifteen percent of online users always check reviews, and four out of five consumers have reversed a … Continued