A fresh look at the Michigan Apples harvest guide

We’ve worked with Michigan Apples for more than 20 years on everything from newspaper ads, posters, and pamphlets, to large-scale ad campaigns, educational guides, publications, and annual reports. We’ve also worked with them on brand overhauls, including small tweaks every few years to keep the brand fresh and engaging.

Each year, one of our favorite pieces to produce for Michigan Apples is their annual harvest guide. This year, the team was looking for a fresh new design concept that focused on the growth of the organization. Our design team brainstormed various visual approaches and worked with the Michigan Apples team to narrow down the selection. The result was a guide with a fresh pop of Lake Michigan blue that helps the delicious apples to jump off the page.