By Nareh Vartanian – Former Digital Marketing Intern During your college years, it’s stressed about a million times how important it is to get an internship. If you’re lucky, they might even tell you how to get that internship. However, no one really tells you what to do once you get there. Getting your foot … Continued
In the world of social media marketing, it may seem like you need to sell drool-worthy donuts or cute athletic wear to generate followers or see results. But CASE Credit Union’s digital marketing strategy is proof that social media success is about much more than just pretty pictures. Over the past year, BCP has had … Continued
This year, Instagram became the fastest-growing social media channel, reaching one billion daily users and envy-worthy growth rates. This booming platform relies on stunning, interactive images and a slew of hashtags to generate social communities and movements that span across the country and the world. Brands like Airbnb, Tesla, and Nike use Instagram to tell … Continued
The story behind our wacky decor If you’ve ever had the pleasure of visiting our office, you’ve probably noticed that we’re not your average beige cubicles, stuffy conference rooms kind of place. In fact, one of the first things people notice when they walk in is our velvet fluorescent green couch. It’s practically a BCP … Continued
BCP is proud to announce that we are launching our very own podcast. From the Green Couch will cover all things creative advertising through the eyes of a small-but-mighty agency. Two members of our digital team, Kylie and Catherine, will be your hosts, interviewing BCP team members and guests on industry trends, best practices for … Continued
Meet Nareh. (Nah-deh). Don’t worry, she’ll forgive if you can’t say it right the first time. Nareh loves following online trends in a constantly evolving digital world. At the office, she takes social media photos for our clients, schedules posts, and counts how many times a day her fellow BCPers stop by the front desk … Continued
We’ve been snowing and blowing up bushels of fun at the BCP office. Did you receive your BCP Holiday card yet? We hope it brought you a laugh (or two…or four) and that it graces your office/tree/car/water cooler for the duration of the holiday season. We have so much fun designing our annual gifts and … Continued
Few people wear as many professional hats, and wear them as well, as Ginnie Perry. Backed by a razor-sharp wit and a well-seasoned set of marketing chops, Ginnie is the type of marketer that knows you better than you know yourself. For her 19 years as an account executive and lead copywriter, she has found … Continued
This past November, Kylie Rogers-Strahan traveled down to New Orleans to present at the American Academy of Ophthalmology’s national conference. No, Kylie doesn’t lead a double life as an ophthalmologist. But eye care practices, just like any other business, can benefit from smart, strategic social media marketing. She traveled with L.O. Eye Care’s Lisa Rentz, … Continued
How do we show the future of accounting education, when it hasn’t even happened yet? The Department of Accounting and Information Systems at MSU wanted to take their annual newsletter to the next level. The world of accounting is changing fast, which means programs like MSU’s need to stay competitive as they educate the next … Continued