Go Green. Go Live!

Finding a new channel for alumni engagement For many marketers, the shut-down in the spring forced us to be more creative, strategic and agile than we ever had before. How do you create and engage an online-only community? How do you cut through the noise of and endless social media stream?  The Michigan State University … Continued

Meet Joel.

He’s the newest member of our growing digital team! Joel came to us fresh off the graduation stage from Michigan State University’s Broad College of Business. Don’t let his age fool you. He spent his undergraduate years interning with several local businesses building digital strategies for local small businesses.  He’s not afraid to get deep … Continued

Say hello to Nicole!

She’s a fast-paced problem-solver with a heart of gold. As our new account coordinator, Nicole assists the account executives with day-to-day client communication and project management and is diving into the world of integrated marketing strategy.  Nicole came to us from the insurance world where she masterfully managed a full plate of business accounts and … Continued

The best way to spread holiday cheer

Is kazooing loud for all to hear! Has your mailbox been graced with our special holiday gift yet?  Repeat the sounding joy with the smooth, comforting sounds of the BCP 2020x, our custom-designed holiday kazoo. Perfect for a memorable Christmas carol solo, causing treble at your office holiday party and striking just the right tone … Continued

The new kid on the BCP block

Meet Carly, our newest graphic designer.  Carly adds a feminine touch and a fresh perspective to our design team. Mastering the latest design trend and seeing it in action is the spice of her life. She came to us from Datapak Services Corporation in Howell where she illustrated designs and branding elements for retail swag, … Continued

A new BCPer has joined the ranks!

  Meet Kayla. She’s our new digital specialist (and master holiday decorator). Her expertise in all-things-digital combined with her can-do attitude make Kayla a formidable force for any digital marketing challenge. Kayla graduated from Michigan State University’s advertising management program. Her early training included building a digital marketing strategy for a local fitness studio, Yoga … Continued

How to be a Kick A** Intern

By Nareh Vartanian – Former Digital Marketing Intern During your college years, it’s stressed about a million times how important it is to get an internship. If you’re lucky, they might even tell you how to get that internship. However, no one really tells you what to do once you get there. Getting your foot … Continued

Extreme Makeover: BCP Edition

The story behind our wacky decor If you’ve ever had the pleasure of visiting our office, you’ve probably noticed that we’re not your average beige cubicles, stuffy conference rooms kind of place. In fact, one of the first things people notice when they walk in is our velvet fluorescent green couch. It’s practically a BCP … Continued

Jingle bells rock

We’ve been snowing and blowing up bushels of fun at the BCP office. Did you receive your BCP Holiday card yet? We hope it brought you a laugh (or two…or four) and that it graces your office/tree/car/water cooler for the duration of the holiday season. We have so much fun designing our annual gifts and … Continued

Wishing a happy retirement to our dear friend

Few people wear as many professional hats, and wear them as well, as Ginnie Perry. Backed by a razor-sharp wit and a well-seasoned set of marketing chops, Ginnie is the type of marketer that knows you better than you know yourself. For her 19 years as an account executive and lead copywriter, she has found … Continued