MSU AgBioResearch tackles food issues


Whether it’s eating, choosing, preparing or daydreaming about it, food takes up a lot of time in our days and space in our brains. And it doesn’t help that we’re so inundated with food information, it’s hard to know what advice to follow.

Enter the latest issue of Futures, the magazine of Michigan State University AgBioResearch. This edition highlights a new initiative, Food@MSU, designed to cut through the clutter of food information with straightforward answers. And, as design partners with the stellar Futures team for the past several years, BCP is happy to be part of this important initiative.

Producing Futures takes a village. Editor Holly Whetstone and writers Cameron Rudolph and James Dau produce stories that prove content is still king. From covering MSU’s work helping Sri Lanka improve strawberry production to a look into Benjamin Franklin’s insatiable desire for American produce, the writers balance the kind of detail academics can dig into with content that’s interesting and accessible for the layperson. On the visual side, master photographer Kurt Stepnitz of MSU Communications and Brand Strategy provides images that quickly engage the reader.

Given those quality ingredients, our task of putting it all together becomes much easier — a process BCP’s creative director, Iain Bogle, likens to assembling “a really elaborate puzzle.” Once the design is finalized, it’s turned over to the team at Printwell for printing and statewide distribution. This time, given the importance of the issues being addressed by the Food@MSU initiative, the AgBioResearch team decided to double the printing and distribution.

Futures is an example of what happens when the quality work of a partner like MSU AgBioResearch meets our experience in graphic design. We’re grateful for the partnership and our small role in continuing the conversation on food.