Turning 25 has made us extra nostalgic about the old days. Especially when we think about the clients who have been with us for years and years. We first started working with Michigan Apples 20 years ago. Since then, we’ve worked with them on everything from newspaper ads, posters, and pamphlets, to large-scale ad campaigns, … Continued
Last year, we began working with the Grand Valley State University Kirkhof College of Nursing (KCON) to help reimagine one of their biggest projects. Each year, they publish a magazine, that is responsible for informing alumni, engaging prospective students, alluring potential faculty, and wowing the movers and shakers in the national nursing community. KCON was … Continued
So you know social media marketing is crucial for your brand, but maybe you don’t have time/interest/know-how in how to actually get it done. We’ll help you take the first step. We’ve created this quick guide to help you define who you want to talk to and what you want to tell them about your … Continued
Meet Nareh. (Nah-deh). Don’t worry, she’ll forgive if you can’t say it right the first time. Nareh loves following online trends in a constantly evolving digital world. At the office, she takes social media photos for our clients, schedules posts, and counts how many times a day her fellow BCPers stop by the front desk … Continued
This past November, Kylie Rogers-Strahan traveled down to New Orleans to present at the American Academy of Ophthalmology’s national conference. No, Kylie doesn’t lead a double life as an ophthalmologist. But eye care practices, just like any other business, can benefit from smart, strategic social media marketing. She traveled with L.O. Eye Care’s Lisa Rentz, … Continued
How do we show the future of accounting education, when it hasn’t even happened yet? The Department of Accounting and Information Systems at MSU wanted to take their annual newsletter to the next level. The world of accounting is changing fast, which means programs like MSU’s need to stay competitive as they educate the next … Continued
Food. Whether it’s eating, choosing, preparing or daydreaming about it, food takes up a lot of time in our days and space in our brains. And it doesn’t help that we’re so inundated with food information, it’s hard to know what advice to follow. Enter the latest issue of Futures, the magazine of Michigan State … Continued
Everyone knows you need a business plan, yet many forget about a strong marketing plan that incorporates both traditional and digital marketing. According to the Managing Digital Marketing study by Smart Insights, 44 percent of brands don’t have a defined digital plan integrated into their overall marketing plan. In an ever-changing digital landscape, success in … Continued
As a copywriter/editor at BCP, I’ve also become the resident proofreader. Pretty much everything from the tiniest ad to the thickest publication comes through me and my red pen. So let me share just a few words about proofreading: Do it. Not to save me the effort. Honest. It’s just that nothing can undermine your … Continued