In the world of social media marketing, it may seem like you need to sell drool-worthy donuts or cute athletic wear to generate followers or see results. But CASE Credit Union’s digital marketing strategy is proof that social media success is about much more than just pretty pictures. Over the past year, BCP has had … Continued
This year, Instagram became the fastest-growing social media channel, reaching one billion daily users and envy-worthy growth rates. This booming platform relies on stunning, interactive images and a slew of hashtags to generate social communities and movements that span across the country and the world. Brands like Airbnb, Tesla, and Nike use Instagram to tell … Continued
The story behind our wacky decor If you’ve ever had the pleasure of visiting our office, you’ve probably noticed that we’re not your average beige cubicles, stuffy conference rooms kind of place. In fact, one of the first things people notice when they walk in is our velvet fluorescent green couch. It’s practically a BCP … Continued
BCP is proud to announce that we are launching our very own podcast. From the Green Couch will cover all things creative advertising through the eyes of a small-but-mighty agency. Two members of our digital team, Kylie and Catherine, will be your hosts, interviewing BCP team members and guests on industry trends, best practices for … Continued
What the career center will never tell you about how to survive (and thrive) during an internship. Our former digital marketing intern, Nareh Vartanian, chats about what she’s learned from interning at BCP while Kylie Rogers-Strahan and Catherine Ferland chat about their perspective from the other side. For more, visit https://blohmcreative.com. Follow us on Facebook, … Continued
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In case you missed the memo, #bcpturns25 this year! We wanted to take this opportunity to walk our old friends down logo memory lane and share an interesting story with our new friends, too. Our first official BCP logo was designed in 1999 by one of our former graphic designers, Kelly Hansen. Rumor has it … Continued
The F8 conference is one of the most important social media conferences around. Whether you tuned in, had the privilege of going (jealous), are just now reading about it, or have no idea what we’re talking about (it’s hard to keep up on all the changes) we’re here to give you a quick recap. The … Continued
Over the past few years, you may have heard industry leaders murmuring about ADA or Section 508 compliance. Whether you’re an old pro at the ins and outs of compliance or a total newbie, we’ve got you covered. Here’s a brief guide to help you understand what ADA compliance entails and why your business should … Continued
Each year, the Michigan State University College of Engineering hosts an all-day engineering extravaganza where students from all majors in the college can show off their senior capstone projects. The students partner with real companies—including big wigs like Amazon, Dow, Union Pacific, Ford, and more—to solve real-life engineering conundrums and get a taste for what … Continued
You may have noticed that we have a little extra spring in our step this year. Well, bring out your party hats because we’re celebrating our 25th anniversary! And you’re invited to the (social media) partay. In lieu of gifts, please share a memory about your experience with us on social media by using #bcpturns25. … Continued