Lansing Ophthalmology Newspaper

Sunglasses Campaign

BCP develops the campaign concept and all creative, directs custom photography, and uses a combination of radio, outdoor, print and social media to promote the event. Lansing Ophthalmology has been delighted with the results, as the sunglasses promotion has consistently been its most successful each year. In 2014, Lansing Ophthalmology sold 165 pair of sunglasses … Continued

GLFB Billboard

Web & Rebranding Case Study

Challenge: The Greater Lansing Food Bank has been feeding people in need in mid-Michigan for more than 30 years. Having recently merged with another local food bank and become a member of Feeding America, the GLFB knew the time was right to create an updated, cohesive brand that positioned it as THE food bank serving … Continued

Sparrow MAC aquatics hallway

Marketing Case Study

Challenge: Attracting and maintaining membership is the never-ending challenge for health clubs. It’s easier in early January when New Year’s resolutions are still shiny and new, but after that it’s all uphill. One of the top five largest health clubs in the country, the Sparrow Michigan Athletic Club’s outstanding facility and programs make it a … Continued