We start procrastinating in earnest in August, leading up to the brainstorming that leads to… the greatest idea since last year’s!
Project Type: Marketing
BCP develops the campaign concept and all creative, directs custom photography, and uses a combination of radio, outdoor, print and social media to promote the event. Lansing Ophthalmology has been delighted with the results, as the sunglasses promotion has consistently been its most successful each year. In 2014, Lansing Ophthalmology sold 165 pair of sunglasses … Continued
Challenge: The Greater Lansing Food Bank has been feeding people in need in mid-Michigan for more than 30 years. Having recently merged with another local food bank and become a member of Feeding America, the GLFB knew the time was right to create an updated, cohesive brand that positioned it as THE food bank serving … Continued
Challenge: Attracting and maintaining membership is the never-ending challenge for health clubs. It’s easier in early January when New Year’s resolutions are still shiny and new, but after that it’s all uphill. One of the top five largest health clubs in the country, the Sparrow Michigan Athletic Club’s outstanding facility and programs make it a … Continued
Challenge: Since 1939, the Michigan Apple Committee (MAC) has supported marketing, communications and consumer education on behalf of Michigan’s apple growers. A few years ago, in response to an increasingly competitive marketplace, the MAC decided that its brand needed to be refreshed and, to a degree, repositioned. In particular, MAC wanted to further differentiate Michigan … Continued