GLFB Billboard

Web & Rebranding Case Study

Challenge: The Greater Lansing Food Bank has been feeding people in need in mid-Michigan for more than 30 years. Having recently merged with another local food bank and become a member of Feeding America, the GLFB knew the time was right to create an updated, cohesive brand that positioned it as THE food bank serving … Continued

Sparrow MAC aquatics hallway

Marketing Case Study

Challenge: Attracting and maintaining membership is the never-ending challenge for health clubs. It’s easier in early January when New Year’s resolutions are still shiny and new, but after that it’s all uphill. One of the top five largest health clubs in the country, the Sparrow Michigan Athletic Club’s outstanding facility and programs make it a … Continued

Michigan Apples Retail Piece

Design Case Study

Challenge: Since 1939, the Michigan Apple Committee (MAC) has supported marketing, communications and consumer education on behalf of Michigan’s apple growers. A few years ago, in response to an increasingly competitive marketplace, the MAC decided that its brand needed to be refreshed and, to a degree, repositioned. In particular, MAC wanted to further differentiate Michigan … Continued