State-of-the-art radiation treatment comes to mid-Michigan with the advent of the Compass Cancer Center. This 30-second TV commercial introduces their brand-new, multimillion dollar facility to the public. A first-class center with the comforts of home, Compass Cancer Center is a division of Compass Health, founded by physician leaders in our community.
Project Type: Branding
We start procrastinating in earnest in August, leading up to the brainstorming that leads to… the greatest idea since last year’s!
Challenge: The Greater Lansing Food Bank has been feeding people in need in mid-Michigan for more than 30 years. Having recently merged with another local food bank and become a member of Feeding America, the GLFB knew the time was right to create an updated, cohesive brand that positioned it as THE food bank serving … Continued
Challenge: Since 1939, the Michigan Apple Committee (MAC) has supported marketing, communications and consumer education on behalf of Michigan’s apple growers. A few years ago, in response to an increasingly competitive marketplace, the MAC decided that its brand needed to be refreshed and, to a degree, repositioned. In particular, MAC wanted to further differentiate Michigan … Continued