State-of-the-art radiation treatment comes to mid-Michigan with the advent of the Compass Cancer Center. This 30-second TV commercial introduces their brand-new, multimillion dollar facility to the public. A first-class center with the comforts of home, Compass Cancer Center is a division of Compass Health, founded by physician leaders in our community.
We start procrastinating in earnest in August, leading up to the brainstorming that leads to… the greatest idea since last year’s!
Challenge: The Greater Lansing Food Bank has been feeding people in need in mid-Michigan for more than 30 years. Having recently merged with another local food bank and become a member of Feeding America, the GLFB knew the time was right to create an updated, cohesive brand that positioned it as THE food bank serving … Continued
Challenge: Since 1939, the Michigan Apple Committee (MAC) has supported marketing, communications and consumer education on behalf of Michigan’s apple growers. A few years ago, in response to an increasingly competitive marketplace, the MAC decided that its brand needed to be refreshed and, to a degree, repositioned. In particular, MAC wanted to further differentiate Michigan … Continued