Marketing Automation is the implementation of software and technology to automate specific marketing tactics, in order to increase qualified leads and drive sales. The most common practice involves communications using an automated email system, where the customer’s behavior drives the conversation. Think of it as your 24/7 salesperson, continuously capturing leads, driving sales and measuring ROI.
Data Analysis and Optimization
We will help you segment existing email lists, identify strategies to build new email lists and, when applicable, purchase email lists to help you reach untapped audiences.
Copywriting and Design
We’re here to help your message look and sound stunning with email templates, landing pages, graphics, videos and more.
Setup and Management
Our digital team will help you generate new leads, build and manage your email lists, set up and schedule your emails and monitor their performance.
BCP will produce analytic reports each month detailing the analytics of your email marketing campaigns. We’ll meet with you to discuss the findings and brainstorm ways to improve the strategy.